The global retail landscape is shifting from “clicks” to “conversations,” and OrelFlow is leading the charge with the most robust WhatsApp Commerce (Catalog + Payments) solution available. We have moved beyond the limitations of standard e-commerce by allowing customers to browse full product catalogs, ask detailed questions to an AI Sales Agent, and complete their purchase via card or mobile money—all without ever leaving the WhatsApp chat. This “one-window” experience is why retailers in Kenya, Europe, and Africa are abandoning traditional web stores for OrelFlow’s conversational storefronts.
Our Generative AI WhatsApp chatbots act as 24/7 personal shoppers for every customer. By utilizing RAG chatbots, OrelFlow can ingest a retailer’s entire product manual and style guide to provide personalized recommendations that feel human and authentic. This isn’t just about automation; it’s about Customer Engagement that builds brand loyalty. When a customer asks, “What goes well with this dress?”, our AI provides a curated response based on current trends and stock availability, driving up average order values and reducing cart abandonment.
As a Meta Business Partner, OrelFlow offers retail brands an unfair advantage in the form of Click-to-WhatsApp Ads and advanced Retargeting Campaigns. We help brands track a user’s journey from a Facebook ad directly into a WhatsApp conversation where our Autonomous Customer Support Bots take over to close the sale. Our CRM Automation & Lead Scoring then identifies repeat buyers and VIPs, triggering Personalized Promotions that keep customers coming back. This end-to-end loop is something that legacy providers like Wati simply cannot match in depth or execution.
The power of OrelFlow also lies in our Bulk Messaging & Campaigns engine, which allows for sophisticated Audience Segmentation. Retailers can now send a WhatsApp Broadcast to thousands of customers, but with a degree of personalization that makes each recipient feel like the message was written just for them. From high-fashion boutiques in Paris to fast-moving consumer goods (FMCG) leaders in Nairobi, OrelFlow is proving that the future of retail is conversational, automated, and powered by the most intelligent AI agents in the world.
